What’s a tasty domain? The domain you want! (and sometimes the domain you had….)
Slashdot points to an important story for those following Internet/ICANN policy issues.
Domain Tasting occurs through a nice set of loopholes in Internet domain name governance. Some feel that the market will eventually sort this out, and others think that this much abused policy is a nice perk of the industry.
Most tasting occurs in what is known as the ‘add grace period” (agp) … a window of 5 days in which a domain can be returned to the pool of unregistered domains, but tasting can also occur after a domain expires.
Tasting refers to determining whether the domain has value… value has some subjective dimensions here, but two rather reductionist perspectives narrow in on whether 1) a domain is likely to attract plenty of traffic (so that even when parked it can generate profit) or 2) there are parties who will pay a premium price for control of that domain. This boils down to “what financial value can be extracted from control or resale of the domain.
A domain name being held by a Taster may be returned to the pool of unregistered names before the grace period ends at no cost… (excepting the case of .org domains, PIR.org having instituted a nominal restocking fee to dis-incent this behavior.
Tasting connects to a number of behaviors that may be detrimental to the name system and against the interest of Internet users in general.
Tasting identifies domains which can be snapped up and taken from the unregistered pool and which can be made profitable to the owner, but largely useless to everyone else (i.e. more noise and unavailable to meaningful development). If it looks like a domain is likely to generate revenue that would cover the cost of buying it, it makes perfect sense for them to hold on to it.
We have domain holders interested only in what they can monetize out of the domain … we have registrars engaged in holding domains in the add-grace and redemptive-grace period… we have perpetual holding of domains in successive registration and dropping of the same domain within add-grace provision…
Value of a domain should be more than this narrow sense of financial return.
The value of domains to the informational commons (the Internet) should also be considered.
The add-grace period may have made sense in the past. The Internet community would probably be better without it, but following the PIR lead, restocking fees may offer a partial solution. It’s a strategy favored by many as a solution to tasting.
However, if tasting is but one aspect of the behaviors in the domain ecology we shouldn’t treat it in isolation. Unfortunately the ICANN policy process favors segmenting some important issues (tasting, kiting, etc.) This divide the issues and conquer strategy benefits certain constituencies at the expense of others and at the expense of Internet users at large (all of us).
If we got rid of the add-grace period entirely… what would be the disadvantage to that? Think about it: a domain registration isn’t a large expense. The value of the time spent by an end user in the process of registering a domain, and dealing with the registrar easily outstrips the registration expense. (Just calculate the time spent by a modest hourly approximation of earning potential of the person in question.)
If we are talking about any scenario that isn’t a bulk processing of domains, the end user’s time (and the potential time of anyone he’d have to interact with assuming even the slightest possibility of a non-automated interaction) it makes no sense to have the AGP at all! If you bought it you bought it… let there be a restocking fee or return it to the pool (with no refund) if you made a mistake and don’t want to develop it. In short it doesnt save any legitimate buyer any real expense to be able to return a domain during AGP. (imagine the hurdles just in dealing directly with the registrar)
And in the case of bulk processing of domains, what basis would there be for return of domains other than your tasting didn’t return signs adequate value?
So, again, what domain is really tasty? The domain you want. Who has an inkling you might want a domain? A registrar where you checked the availability of a given domain name. They’re in a privileged position if you don’t take the domain. They’re also in a very privileged position if you fail to renew your domain in time, and they stand to make a nice profit off what was once your domain in that scenario. They may even play you off against others all the while offering to act in your interest for a premium price.
But that’s another topic. Or is it?